Co-Branding as a brand strategy. An analysis from the resource-based view (Paperback)

Name: Co-Branding as a brand strategy. An analysis from the resource-based view (Paperback)
Brand: Frédéric Begemann
SKU: prod_25ffcde8e17d8910d582c230
Price: 222.00 USD
Availability: InStock

• Author: Frédéric Begemann • ISBN:9783638667456 • Format:Paperback • Publication Date:2008-02-20

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Co-Branding as a brand strategy. An analysis from the resource-based view (Paperback)—

$222.00

Price unavailable

Co-Branding as a brand strategy. An analysis from the resource-based view (Paperback)—

$222.00