Kristin Ess Hair The One Purple Shampoo, 33.8 Fl oz (Pack of 3)

I wanted to create a purple shampoo that is great for toning blondes + brunettes and is also sulfate-free...I’ve always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color-treated hair.” - Kristin Ess Cleanse + Condition: A clean, well-conditioned canvas is essential. These universal, sulfate-free products cleanse + deeply condition to leave hair feeling moisturized, full and looking shiny from root to tip. Ultra-violet pigment, Brass Reducing, Intense Toning, Shine Restoring, Sulfare-free How To: Depending on the thickness of your hair, apply a quarter size or more of shampoo into your palm. Apply to wet hair, massage into your scalp to create a rich lather. Cruelty free, keratin safe free of sulfates, parabens + phthalates