What's in a Name?: Advertising and the Concept of Brands, (Hardcover)

Name: What's in a Name?: Advertising and the Concept of Brands, (Hardcover)
Brand: Instructor Ivy Tech Fort Wayne Indiana David M Jones
SKU: prod_3053501c30424554af2c52cb
Price: 402.00 USD
Availability: InStock

What's in a Name?: Advertising and the Concept of Brands, (Hardcover) Author: Routledge ISBN: 9780765609731 Format: Hardcover Publication Date: 2002-12-31 Page Count: 334